Brand has some element that makes it memorable in the minds of consumers. May manifest logo, colors up to an emotional as unique experiences offered at its consumers. But keep in mind that one of the most important element is the name. Because without a name, it is impossible for the public to recognize the brand. There are several types of naming is commonly used in branding, ie personal names such as Jack Daniel’s, Oprah, Kenny Roger’s, and so on. Then, there is also the name semideskriptif like Fish & Co, the names of the abstract as Pantene, Pepsi; to initials such as GE, HSBC, LG.

Uniquely, there is no special category in the types of naming was a really affect the success of a brand for all categories of naming that was mentioned can be found in brands worldwide. Nevertheless, a good selection of name brand enough to strengthen the equity in consumers’ minds.

There are some general tips for choosing a brand name. The first one, keep it simple. Brand name is too long will be hard to be remembered by consumers. Some brands even rename them early and wear brand name stands set up by public opinion as FedEx was originally named Federal Express, and Westin which stands for Western International.

This change was made because the names are more well known among the public, and because of the strong equity ultimately makes brands relevant to adapt. A brand to be able to maintain market relevance, and certainly the perception held by the public even though the product is owned by us as the brand owner.

The second tips, as much as possible to avoid the selection of the name is too blatant to describe products or services provided by the brand. Because in an era of full competition, tend to be too descriptive name that will be felt very generic. Society is certainly more interested in names that give little clue to something being offered by the brand, in other words semideskriptif.

Then, the next tips is the importance of communicating strategy to the selection of type name initials, because a name like this is the type most difficult to remember by consumers because of the initials can not directly communicate any information or character of the brand. Moreover for the new brand was launched, it would be very difficult to reinforce the brand’s position in the minds of the public and need more resources to communicate its brand to the public.

Tips fourth, be creative. For some brands might be able to take the approach towards the names are unique and playful like Google or Yahoo! Name selection of this type is quite relevant for brands that do not require seriousness in building their image. Google and Yahoo in contrast to the provision of information technology-based services are used daily by various consumers.

The use of names that are fun and playful atmosphere that will cause a mild, pleasant, and not boring for those service users who all gave positive value to consumers and make them survive to continue using the brand.

In addition, the original name has a strong character and will be more stand-out on the market. In addition to the tips above, of course, there are several other criteria that affect whether or not a name used as the availability of the name, the name has a negative meaning in another language.

And, of course, also have to think long-term strategy will be the brand, such as whether the later will have a brand like Nestle Koko Krunch subbrand, or the Sony PlayStation.

Although the quality of products and services is indeed a standard factors that determine the success of a brand, a brand supported by a distinctive name and branding strategies and innovative marketing that can build strong brands.